Timeless Design Language
Good projects have a long lifespan!
So I want to show this old project of mine to emphasis what timeless, courageous and well-produced design work stands for. In 2007 I got commissioned by Light Tech GmbH to develop a high-level product folder package to communicate their resent product range. They wanted to represent five lighting products in the form of exceptionally high-quality print production.
So I came up with the idea to create a kind of sculpturally blocky looking appearance. Everyone knows the optic and style of board games, so I outlined a front and rear design for each product looking like a board game. When closed, the folders were stackable to an elegant solid block which was covered by a slipe case.
For each product, I designed a personal product appearance which consists of a base colour scheme and a kind of sub logo. On the inner side of the folder, we placed a 3D scenery to give a clue of the real lighting possibilities of the product.
The printing process was even a sophisticated act. We reproduced the design in a four-plus-one-spot-colour print for each folder with an additional partly varnish finishing.
I like the fact that its not a trendy and hip looking thing but a great example of using a sustainable design language to give content long-lasting eligibility.
The project was published in the Basic Brochures of IndexBook. This compilation presents brochures from designers from all over the world with different backgrounds and styles.