nutricanis wet food product range
Since 2012 the dog food manufacturer nutricanis extend their product variety to a comprehensive range. Its time to show the visual implementations from the last years, for whom Alex Grimm has been responsible for. The high quality dog nutrition products are provided exclusively online for now. After launching dry food products the palette expanded with wet food and hypoallergenic wet food products. To emphasize the profound quality nutrition and to maintain the trademark on the dog food market, we developed a visual identity which stands for reliability, healthy ingredients and customer services.
The aim was to communicate not in a typical commercially loud way, but more usage of smart and simple design components to underline an honest idea of a well-produced dog food product. The basic layout consists of a simple game between product colours and good typography. The available restricted areas for designing require a smart and clear design plan.
Client: nutricanis.com, Hamburg
Design and Art Direction: Alexander Grimm