VAT-Re­fund

Logo design for a new value-ad­ded tax product launched soon by a Graz based tax con­sult­ant busi­ness. Be­sides the main ser­vice VAT-re­fund an­oth­er product called VAT-re­turn is planned. Simply ex­plained, the ser­vice should ad­dress tar­get groups, who needs a fast un­com­plic­ated re­fund of any tax ex­penses in Aus­tria and sev­er­al EU coun­tries. The logo­type is based on the font NB In­ter­na­tion­al de­signed by Neubau Ber­lin and provides per­fect form­al ex­pand­ing op­por­tun­it­ies.

In this case, the left arrow glyph was transformed in a kind of u-turn arrow. It acts as a separator between the word »VAT« and the following text part. It also encloses the »re« syllable and emphasizes it. The corporate design will cover just the logo design and web appearance for now. Even the colour setup was optimized for screen usage. If there are any print issues the colours will be reproduced via spot colours.

Client: KRW Zwach & Partner, Graz
Design and Art Direction: Alexander Grimm
Schrift: NB International™ Pro Edition, Stefan Gandl