Logo design for a new value-added tax product launched soon by a Graz based tax consultant business. Besides the main service VAT-refund another product called VAT-return is planned. Simply explained, the service should address target groups, who needs a fast uncomplicated refund of any tax expenses in Austria and several EU countries. The logotype is based on the font NB International designed by Neubau Berlin and provides perfect formal expanding opportunities.
In this case, the left arrow glyph was transformed in a kind of u-turn arrow. It acts as a separator between the word »VAT« and the following text part. It also encloses the »re« syllable and emphasizes it. The corporate design will cover just the logo design and web appearance for now. Even the colour setup was optimized for screen usage. If there are any print issues the colours will be reproduced via spot colours.
Client: KRW Zwach & Partner, Graz
Design and Art Direction: Alexander Grimm
Schrift: NB International™ Pro Edition, Stefan Gandl